Head of Customer Strategy
Central Group
Thailand

Ton Chirathivat is currently the Head of Customer Strategy of Central Group of Companies. He oversees Central Group customer loyalty program, The1, which consists of 14 million members across all business units. He is also in charge of customer data initiatives and personalized single customer view experience for Central Group. He is one of the key people driving Central Group digital transformation and new digital economy businesses including the recent joint venture with JD.com.  

Previously, he was Senior Vice President Online Business at Central Group of Companies, responsible for e-commerce commercial, digital marketing strategies and Omni-channel strategies. Ton also held positions as Head of Marketing at Robinson Department Store Public Company.