Founder and CEO
The Coffee Academics

Based in Hong Kong, Jennifer is an award-winning serial entrepreneur, an innovative brand creator and interior designer, with an architectural background from Cornell University in New York. She was recently featured in the books of “Born to be Boss” & “Those Who Inspire Hong Kong”.

Jennifer began her startup life with PP.com, a tech company that facilitated the property sectors as a platform that was invested by PCCW Ventures and was later acquired by a NASDAQ property company in the US.

What came next was her vast F+B curations drawn from diverse inspirations in arts, travels and technology. From boutique neighborhood cafes HABITŪ to later specialty coffeehouse The Coffee Academïcs and RoastaryLab; each brand yields successful homegrown creations evolved organically through Jennifer’s creative and charismatic leadership. Today, Jennifer owns the number 1 specialty coffee brand in Hong Kong by consumption and market share according to Frost and Sullivan 2017.

Also a passionate social advocate, Jennifer founded her personal philanthropy – Jennifer W. F. Liu Charitable Foundation. This is where innovative workshops on social causes, particularly sustainable living, are weaved together to support underprivileged women and children in Hong Kong. Besides her personal philanthropies, Jennifer dedicates herself in various important public services positions, expanding her contributions to social developments. To name a few, Jennifer is a member of the Standing Committee of Business for Social Good – a platform to connect business success with social progress organized by Our Hong Kong Foundation; an Advisor of Our Hong Kong Foundation; a Board Member of Liu Po Shan Memorial College; a Member of All-China Women’s Federation Hong Kong Delegates Association; Member of Hong Kong Women Development Association; and a Member of All-China Federation of Industry & Commerce.

Throughout the years, Jennifer’s achievements have been continually recognized by numerous prestigious awards including South China Morning Post “25 Women of our Time 2012”; Perspective Magazine “40 under 40” in 2012; CEO Magazine “Best Hospitality Group of Hong Kong 2013”; City Magazine “18 Notable Women in Social Business 2014”; Capital Magazine “CEO of the Year” in both 2007 & 2014. In recent years, Jennifer was also awarded the esteemed “Piaget Award for Excellence of Entrepreneurship" in 2015; “Most Outstanding Women of Hong Kong” by the Women Development Association of Hong Kong in 2016; Gafencu Magazine “Hospitality Most Excellent Award” in 2016; Jessica Magazine “Most Successful Women 2017”; “Top  50 Innovative Retail Leaders in Hong Kong 2017”  by Inside Retail Asia; and Gafencu Magazine “The 300 Most Powerful People in Hong Kong 2017”.

A confident and inspiring speaker, Jennifer is widely sought-after to give talks, interviews and special appearances by notable and influential publications, media platforms and organizations, including but not limited to CNBC, BBC, Bloomberg, TEDx, Google-EYE, American Chamber of Commerce in Hong Kong, Asia Society Hong Kong, InvestHK, StartmeupHK, Rotary Club of Hong Kong, World Social Summit and in September 2016, she was an invited speaker at the Allegra World Coffee Portal in New York, featuring the most influential people in the coffee industry.